OK, raise your hand if you remember prunes ... you know, that wrinkly brown thing your grandma would try to get you to eat because it would keep you "regular." Ditto for "prune juice" -- seen as medicine more than a beverage of choice.
Some few years ago I started hearing ads for this delicious new fruit snack called "Dried Plums." Packaged in bright shiny individual wrappers, like candy -- who could resist?!
(pssst.... they're still prunes.....)
Prune, er... dried plum sales have risen. Plum juice is on all the shelves. So what's changed? More than the name -- our perception of the thing itself. From a symbol of aging to a fresh smart food choice!
Maybe broccoli or brussel sprouts need to take the hint?
LOL! Thanks - love this one.
"Wither, thou goest!"
Posted by: Meg | 02/22/2010 at 10:41 AM